Ipanema, the Brazilian footwear brand, has announced that Shakira will be its new global brand ambassador. The Latina pop culture icon will debut in Ipanema’s spring/summer 2024 Sempre Nova collection campaign as the face of the brand. The partnership is expected to run through the end of 2024. The upcoming collection showcases five distinct styles available in adult, children, and baby sizes, with each design a fusion of fashion and trend, embracing the spirit of the modern woman. The relaunch of Ipanema into the U.S. market started in-stores in April, with the spring/summer 2023 collection of sandals, slides, and flip flops, followed by the debut of a new e-commerce website.
